The role of AMPs when seeking out a mortgage
October 1st, 2013 by Lisa J. Gryba, AMP
Is it better to see an Accredited Mortgage Professional (AMP) or deal directly with a lender rep?
The mortgage broker channel has established itself as a major contributor to the success of the overall mortgage market, having originated one-quarter of all outstanding mortgages in Canada. Not only are brokers originating a lot of mortgages, but they are also performing very well on key customer satisfaction metrics. Overall, 51% of mortgage broker customers are very satisfied with the service provided by their mortgage professional, versus 43% among those who dealt directly with a lender rep, a statistically significant difference.
The difference an AMP makes
Accredited Mortgage Professionals (AMPs) are also doing an impressive job servicing their clientele. Among those customers who identified their mortgage broker as an AMP, 59% are completely satisfied with their mortgage, compared with just 35% among those who say they did not deal with an AMP. This is a very substantial difference, and points to the professional nature of AMP’s and their ability to instill a strong sense of confidence in their clients that they have chosen the right mortgage professional.
Source: Mortgageinsights & Maritz Research
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