No photoshopping required
Written by Grainne Burns
Investors are being warned about the use of photoshop to jazz up property pictures as buyers and renters say they are no longer fooled.
Home sellers should not follow the trend of photoshopping their property images in a bid to lure interested parties, or they will turn buyers off for good.
That is the advice of real estate agents who have been called into the ‘Mississauga Mansion’ debate that ignited over the weekend. Critics have questioned the authenticity of the images used to promote the 18,000 sq. ft. Ontario mansion that will go for auction on January 26. The property was once valued at $11 million, but is expected to fetch around $5.5 million.
“Most buyers look at pictures online before deciding on viewing a property and no one makes a purchasing decision based purely on images. Buyers hate having their time wasted and especially when they believe they are being fooled or deceived,” says Sheetal Sidhu, sales representative with RE/MAX Real Estate Centre in Brampton.
“Obviously you want the best images of your property to create the best impression, and we always use or advise others to use professional photographers,” she tells CREW. “It is worth spending more time cleaning up a property and spending the cash on marketing material than photoshopping.”
Source: Canadian Real Estate Magazine